The votes are in! Creative AVA scores two more awards at the 2017 NW Marketing Competition! Details coming soon...
2016 - Big M, first place
New label design for a Pacific NW winery.
This winery values quality, accessibility, and representing the NW wine culture. To demonstrate the uniqueness of each of their wines, Northwest Cellars wanted labels that were easy to identify, different, and simply descriptive of what was in each bottle.
These labels are a study in the juxtaposition of bold vs subtle: the big, bright monogram instantly identifies the varietal while establishing unity across the series, and the intricacies of the hand painted design gently describe the wine with changes in texture (rough, smooth, dry) and color (differing tones denoting the range of fruit flavors on the palate). NW Cellars now has a unique, unified label series that is appealing to both the new and discerning wine buyer.
Visit the Northwest Cellars tasting room in Kirkland, to pick up your very own bottles or inquire about shipping!
2016 - Silver M
Canvas design for a winery's gallery in the Languedoc-Roussillon, France.
This organic vineyard, winery, wineschool, and restaurant is located in the heart of the Languedoc region in France, 30 minutes outside of Carcassonne. They are known for their award-winning wines, exquisite modern French cuisine sourcing local and seasonal ingredients, and stunning venue location.
To introduce the team to visitors, we envisioned populating the gallery in the winery, above the tasting room, with a photo of each member and their adage. The first two of the team photos were taken by me, the others by Ollie Ford and Joanne Payan. I added in the sayings for each in an illustrative fashion, had them printed, and then hung in the domaine's chic, modern style.
It was such a success that we continue to add to the gallery. Guests comment on the beautiful canvasses and how lovely it is to see the team and get a glimpse of each personality.
2016 - Bronze M
Semi truck design for a Pacific NW Cidery.
Tieton Cider Works is an enviable anomaly in the cider industry - family owned for three generations, all their heirloom cider apples are estate grown. As Washington's largest craft cider grower and producer, they are poised to become a category leader across the US.
While appealing to this large audience, Tieton Cider Works wanted to emphasize the importance of the estate grown concept while having fun with a recognizable truck for deliveries around cities. Designing the entire outside of the truck, I used the fruit trees from the already designed labels and took them out of that environment and into where they belong - the orchard. This is balanced with an aerial photo of the orchard (which is the inspiration behind their spiral logo) to show a brand that is rooted in good grounding and also just fun to drink.
The design was so well received that additional trucks have been commissioned.